Inventium
Demand creation pilot
Demand creation proven with a contained paid pilot. Clean signal in one month.
The engine as sources, processors, sinks.
Each node is something this engagement actually did. Signal in on the left (sources feeding processors, processors producing sinks), outcome on the right.
What we walked into.
Inventium is an Australian behaviour-change consultancy with a research-led offer (the Workplace Research Program) that had not yet been tested against paid demand capture. The challenge was proving whether the category was searchable and convertible before committing to a full campaign build.
The shipped work.
Design the demand strategy. Build a contained paid pilot across Google Ads and Meta Ads with a defined spend ceiling and a single clear audience.
Wire conversion capture through GA4 and reporting through Looker Studio. Keep the surface area narrow enough to read cleanly inside one month. Produce a learnings memo that positions the next sprint, not just the result.
What it produced.
21 conversions · 16% impression share · $3.6K total spend. One month. Learnings memo in hand for the next sprint.
The honest read.
Contained pilots read cleaner. One audience, one paid pair, one measurement layer. The launch month produced signal that is actually usable for the next decision. A broad pilot would have blurred it.
Strategy before spend. Pairing the demand strategy with the pilot, rather than treating them as sequential, meant the channel and message choices were grounded in a commercial thesis from the start.
Full retrospective available on request. Book a discovery call.
The tools wired into this engine.
Vendor list reads flat. The configuration is what makes it operate.
Want one of these for your engine?
Each of these started as a single audit or a scoped setup sprint, not a blank retainer. Book a call and we will map the smallest useful step.