Osara Health
SEO audit · outcome-based pricing
Brand visibility problem diagnosed and priced against a clear outcome milestone.
The engine as sources, processors, sinks.
Each node is something this engagement actually did. Signal in on the left (sources feeding processors, processors producing sinks), outcome on the right.
What we walked into.
Osara Health operates at the intersection of oncology and corporate health across Australian and US markets. Brand search visibility had dropped off the first page, a material problem for a business where credibility is established before any conversation starts.
The constraint was clear. The right engagement was an audit and roadmap, not an open retainer billed against time spent finding the problem.
The shipped work.
Run an SEO Plus audit across AU and US markets, assessing 12 major SEO criteria, including security-related factors relevant to a healthcare and PII context where ISO 27001 or HIPAA readiness may be required downstream.
Diagnose using Ahrefs, SEMrush, and Google Search Console. Surface the priority issues: no-index declaration, missing sitemap, security-header gaps, a backlink profile drifted ~11.5% toxic, and meta-description coverage. Prioritise the remediation roadmap on a traffic-light system. Set clear outcome targets.
Structure the fee against the milestone (brand visibility on page 1), not against hours. Hold the roadmap in Notion, report through Looker Studio.
What it produced.
Page 1 brand visibility restored. AU + US markets covered. Milestone-tied fee, paid on outcome, not activity.
The honest read.
Fee tied to the thing that moves. Outcome-based pricing aligns the engagement with brand visibility, not the hours spent diagnosing it. Both sides are motivated by the same milestone.
Audit scope matched the problem. A prioritised roadmap rather than a full SEO overhaul kept the intervention proportionate, and the outcome clearly attributable to the work.
Full retrospective available on request. Book a discovery call.
The tools wired into this engine.
Vendor list reads flat. The configuration is what makes it operate.
Want one of these for your engine?
Each of these started as a single audit or a scoped setup sprint, not a blank retainer. Book a call and we will map the smallest useful step.